A direct line to the farmers you work with
Every farmer on FieldFriend has a season plan for their own field, with a date for every job. That plan connects them directly to the businesses they need, at the moment they need them.
Connected directly to farmers
No more waiting at the gate or hoping farmers call. FieldFriend connects farmers who need what you offer directly to you, nearby and at the right moment.
Know what is coming
For farmers who choose to share with you, FieldFriend shows what is planted, when work and harvests are due and what the season will need.
A more profitable business
Fuller mills, busier machines, fewer wasted trips and stock that sells. Knowing more, sooner, is how you plan for all of them.
Farmers choose who they work with
Every farmer chooses the businesses they work with and what they share. Serve them well at the right time, and you give them every reason to choose you.
For processors: supply you can see coming
For millers, aggregators and crop buyers. FieldFriend helps farmers grow more and grow it better, and helps you plan your season around what they grow.
See your supply coming
When a farmer chooses to share their season with you, FieldFriend shows what is planted, how it is grown, when harvest is due and roughly how much.
Mills and stores at full capacity
Plan staff, storage and transport around the harvest you can see coming, not the rush at your gate. FieldFriend helps you run at full capacity.
Quality and variety you can count on
FieldFriend guides farmers to grow their chosen variety by the best method, from land preparation to storage. The aim: a better crop, more even from farm to farm.
Premium markets for how it is grown
FieldFriend is built to verify how a crop was grown, so farmers who want to can open premium markets such as organic or climate-smart. Good for farmers and buyers.
For service providers: be there when farmers need you
For ploughing, transplanting, weeding, harvesting, threshing and transport services. Each farmer's plan puts a date on every job, and FieldFriend helps farmers find you for each one.
Found by the right farmers, in time
When a farmer's plan says it is time to plough, transplant, weed, harvest or move the crop, FieldFriend helps them find you, nearby and in time to book.
See the rush before it comes
FieldFriend shows when and where work is building in your area, so your machines and crews are ready before the rush.
Fewer idle days, fuller routes
When work in an area is clear in advance, one trip can serve several farms nearby. Your equipment can spend more of the season working, and less of it waiting.
For input suppliers: stock what the season needs
For sellers of seed and fertiliser. Each farmer's plan says what their field needs and when, so demand stops being a guess.
Demand you can plan for
FieldFriend shows what farmers in your area are likely to need, and roughly when, so you can order and stock before the season starts, not after.
Farmers arrive knowing what they need
Each farmer's plan says what their field needs, so farmers arrive ready to buy and leave with the right thing.
Inputs that arrive in time
FieldFriend links farmers to suppliers near them when their plan says it is time to buy, so seed and fertiliser reach the field when the season needs them.
FieldFriend is launching. Get in first.
FieldFriend launches in Nigeria from the 2026/27 dry season, opening business by business. The businesses that join now are first in line in their area and help decide what we build. Those that wait will be joining a network their competitors are already in.
Tell us about your business
Fill in the short form about what you buy, process, offer or sell, and where you work.
A call with our Founder, James
If you are willing, James will call to hear how your business works and where FieldFriend can help it most.
First in line in your area
Pilot businesses are the first that farmers in their area are connected to, and the first to use each new tool as it opens.
Farmers say yes first
The farmers you already work with are welcome too. FieldFriend asks each of them first, and nothing is shared until they say yes.
We are opening in Nigeria from the 2026/27 dry season, business by business: processors, millers, aggregators, crop buyers, service providers and input suppliers. Fill in the short form, or email our Founder, James, if you would rather talk first. The form is a Google Form, and Google stores your answers for us. Read how we use your information
Join the pilot Email our Founder, JamesFieldFriend's advice to farmers stays impartial. It is built on research into the best way to grow each crop, and farmers follow advice they trust. That trust is what makes FieldFriend worth having for your business too.